In this Milan in 100º‘s third chapter, One Hundred Edition presents to you the 10 top design events that will be occurring during the Milan Design Week.
As you know, Milan Design Week 2019 is almost around the corner and we are already looking forward to the design exhibition that makes this Italian city go around. If you are preparing a trip to Milan for this season, explore right now in this article some of the important exhibitions that you can’t afford to miss.
The foremost attraction of this event is presently at its 58th edition and it’s still a strong furniture fair and design event when it comes to mixing business with culture and shaping exclusive design trends and tendencies. The Salone del Mobile is divided into three main categories: Classic: Tradition in the Future (valuing tradition, craftsmanship, and skill in the making of traditional furniture), Design (where the new products that are functional and innovative make the scene) and the Lux section, entirely dedicated to timeless and refined luxury brands. This event is also remarkable for the capacity to connect quality to technology.
Fuorisalone is a set of events that are distributed throughout Milan at the same time as Salone del Mobile. These two events, you could say, are the main definers of Milan Design Week. However, in the case of the Fuoriosalone, this is not an art fair event nor is it controlled by any institution, but it’s an initiative that expands to many other areas such as art, fashion, food, technology, and telecommunications. You can find many of the exhibitors of Fuoriosalone at many Milanese districts, mainly in Brera, Tortona, and Ventura.
The XXII Triennale di Milano starts on the 1st of March and ends at the 12th of June, however, it’s also a potential event to be seen during Milan Design Week. This year’s theme is “Broken Nature: Design Takes on Human Survival” and the main goal is to, in their words “promote the importance of creative practices in surveying our species’ bonds with the complex systems in the world” and discuss and analyze potential solutions in that regard.
This part of the event is in its 30th edition, presenting a wide variety of products, mainly furniture brands, decorative objects, textiles, and other objects. This is where you can find the main trends, styles, fine art pieces, and innovative design products. There are over 200 exhibitors to check out during this time.
This is dedicated entirely to the exhibition of lighting brands since 2011. Euroluce is also an important event when it comes to promoting the matters of eco-sustainability and energy saving in lighting and decoration.
This part of the event focuses especially on the work of young designers. It can be described as a potential meeting place between potential young talents in contemporary design and businessmen. Here is an opportunity for many young designers to present their prototypes and make them into a reality by contacting several enterprises
This exhibition area is relatively recent, yet it was created as a way of discussing the design and technology in workspace planning. In this area, you can find many Italian design furniture products designed for several professional environments such as reception areas and office spaces.
With over 13,000 sq.mt of exhibiting spaces, the Super-studio design show is an extraordinary event that gathers over 100,000 visitors and over 2,000 registered journalists. This design event is all about showcasing museum-like installations, national pavilions, thematic projects, solo or collective exhibitions, large consolidate companies but also young innovative companies, start-ups, and independent authors.
Lexus Design Award calls upon young creative talent around the world to “Design for a Better Tomorrow”. Since 2013, this international design event competition has provided the chance of a lifetime for up-and-coming designers to win the prestigious award for innovative design excellence, fund and build their prototype with world-class mentors, and reach unparalleled exposure by exhibiting at Milan Design Week.
With an eye on the future, concepts, innovative techniques, new materials, and progressive visual language are going to make a presence at Ventura Future. We can guarantee one thing: expect nothing but the best of the experimental and contemporary design.