Born in Cremona, Ferruccio Laviani is the owner and founder of Studio Laviani in Milan, Italy. He works as an architect in the areas of product design, interior design, art direction, and graphics. He also has been Art Director at Kartell since 1991 and has held this position for various other companies and high-end brands including Flos, De Padova, Foscarini, Moroso, Society (Limonta), and Emmemobili. Do you want to discover more about this top product designer? One Hundred Edition presents to you some of his most creative works!
With his extensive experience as a designer, Studio Laviani’s owner is regularly invited to speak at universities, schools of design, trade fairs, and institutions that promote culture and design. His products with a unique design are featured in the collections of various design furniture brands including Kartell, Foscarini, Bisazza, Dada–Molteni, Emmemobili, Moroso, UnoPiù, Lema, Poltrona Frau, FontanaArte, Fratelli Boffi, Richard Ginori, Laufen, Londonart, Citco, RagnoMarazzi Group, Memphis, Driade, Panasonic and Pelikan.
As one of the best product designers in the world, Ferruccio Laviani designs retail spaces and installations, but also offices and residential accommodation, for private clients and luxury brands including Cassina, Dolce & Gabbana, Dada – Molteni & C., Barovier & Toso, Piper – Heidsieck, Missoni, Citroen, Hansgrohe, Martini e Rossi, Swarovski, Veuve Cliquot, Moët Hennessy, Marazzi Group, La Rinascente, Piombo, Ermenegildo Zegna, Paula Cademartori, Renault, Zuhair Murad, Haworth, Emilio Pucci, Zara, Habitat, Pasticceria Cova, and Samsung.
Ferruccio Laviani studied at the Istituto Professionale Internazionale per l’Artigianato Liutario e del Legno di Cremona and received his diploma in 1978. After that, he decided to attend the Politecnico di Milano Architecture Faculty and graduated in 1986, after studying the courses taught by Achille Castiglioni and Marco Zanuso. During this period, he also studied at the Politecnico di Design di Milano, a private school from which he received his diploma in 1984. In 1983, he began working at Studio De Lucchi, becoming a partner in 1986 and leaving the firm in 1991 to open his own design studio in Milan: the Studio Laviani.
See also: 100 Top Product Designer: Studio Nucleo